Waxing is a fast-growing segment of the ever-growing salon industry. As it continues to gain in popularity—for women and men, both young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
Watch this video to learn more about the Waxing the City concept and how you can own a thriving business that provides a sought-after service.
Early on, the founders of Waxing the City® recognized that the salon industry was ripe for specialization—especially for waxing. Spurred on by their loyal clientele and the belief that waxing is a lifestyle, not an occasional treat, the founders followed their hunch that a dedicated waxing studio was a good bet. And it was! Since 2003, Waxing the City has grown from a one-room studio to a regional phenomenon. By 2012, with demand for services at an all-time high, the timing was right to expand the brand.
To bring Waxing the City to the world, the founders partnered with Anytime Fitness, LLC. As the world’s largest
co-ed fitness franchise, Anytime Fitness can leverage its tried and true franchise support systems to Waxing the City franchisees.
The strength of Waxing the City is due to a distinctive business model, including these cutting-edge and creative concepts:
Industry reports show that specialty salons, for example, waxing and nail salons, fared well during the recession. Between 2007 and 2012, industry revenue rose to a high of $7.1 billion. Plus, revenue is projected to grow in the post-recession years, as employment figures improve and discretionary income increases.*
*IBISWorld’s Personal Waxing & Nail Salons in the US: Market Research Report | Feb 2012