This Privacy Notice describes how Waxing the City Franchisor® LLC, including its officers, directors, employees, affiliates, volunteers, agents and authorized representatives including independent contractors (collectively, “Waxing the City,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. This Privacy Notice also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions.
You can jump to particular topics by going to the headings below:
We collect information about you in a variety of ways depending on how you interact with us and our websites, mobile applications, products, and services, including:
The following provides examples of the type of information that we collect in a variety of contexts and how we use that information.
| Context | Types of Information | Primary Purpose for Collection and Use of Information |
|---|---|---|
| Account Registration | When you create an account or register for our services, we collect your name, contact information (such as your email address, and phone number), profile username and password. We also collect information relating to the actions that you perform while logged into your account. | We have a legitimate interest in providing account related functionalities to our users. |
| Cookies and First-Party Tracking | We use cookies and similar tracking technologies, such as web beacons (also known as clear GIFs) to collect certain information when you visit our websites or interact with our emails. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. See our Cookie Settings for more information. | We have a legitimate interest in making our website operate efficiently. |
| Cookies and Third-Party Tracking | We may place tracking technology on our website that collects analytics, records how you interact with our website, or allows us to participate in behavior-based advertising. This means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third party might also collect information over time and across different websites in order to serve advertisements on our website or other websites. See our Cookie Settings for more information. | Where required by law, we base the use of third-party cookies upon consent. |
| Advertising Purposes | We engage in targeted advertising by finding audiences that resemble our existing consumer base (referred to as "lookalike audiences”). We do this by (a) converting your email address into identifiers (either by us or using a third-party organization) and/or (b) using personal identifiers to thereafter find audiences that look like our consumers. See our Cookie Settings for more information. | Where required by law, we base using email addresses, home addresses and/or other identifiers in this way upon consent. |
| Machine Learning | We engage with another organization to use a rule-based machine learning (“ML”) framework for engagement and retention. | Where required by law, we base using any applicable identifiers in this way upon consent. |
| Demographic Information | We collect personal information, such as your age or location. | We have a legitimate interest in understanding our users and providing tailored services. |
| Distance Information | When you use one of our mobile applications we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and your distance from a location which offers our services. | We have a legitimate interest in understanding our users and providing tailored services. In some contexts our use is also based upon your consent to provide us with geo location information. |
| Inquiries, Comments, and Feedback | If you contact us, we will collect your name and contact information (such as email address), as well as any other content that you send to us, in order to reply. | We have a legitimate interest in receiving, and acting upon, your feedback or issues. |
| Mailing List | When you sign up for one of our mailing lists, we collect your email address or postal address (as applicable). | We share information about our products and services with individuals that consent to receive such information, where required by law. We also have a legitimate interest in sharing information about our products or services. |
| Mobile Devices | We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our locations. | We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices. |
| Mobile Application Integrations | We collect information through integrations with HealthKit™ and/or Google Fit™, to allow us to personalize your app experience, to allow our coaches to measure your progress and adjust programming, and for other related uses. | We base mobile application integrations upon consent. |
| Payments | We collect your name, mailing address, billing address, email address, phone number, and credit card number when you make a purchase, using a third-party payment processing vendor. | We use your information to perform our contract to provide you with products or services. |
| Partner Promotion | We collect information that you provide as part of a co-branded promotion with another company. | We have a legitimate interest in fulfilling our promotions. |
| Prospective Employees | If you are a prospective employee or employee, we may collect detailed information such as your first name, last name, email address, phone number, address, and related information to evaluate your qualifications for employment. This may include, among other things, your Social Security Number. Providing this information is required to be considered for employment. | In some contexts, we are required by law to collect information about potential employees or applicants. We also have a legitimate interest in using your information to have efficient staffing and work force operations. |
| Prospective Franchisees | If you are a prospective franchisee, we may collect detailed information such as your first name, last name, email address, phone number, address, and general financial information such as liquidity and assets, to evaluate your qualifications for an affiliates franchise. | We have a legitimate interest in evaluating potential franchisees. |
| Public Health and Safety | In certain situations where a serious public health threat has been identified (e.g., Covid-19), we may collect information from employees, guests, and other individuals accessing our facilities. This may include medical and health information, such as body temperature, symptoms, and underlying health conditions. | We have a legitimate interest in protecting the health and safety of our employees and guests. In some jurisdictions we may be required by law, regulation, or governmental order to collect and retain information related to issues of public health and safety. We have a legitimate interest in complying with the laws in the jurisdictions in which we operate. |
| Social Media Account Sign-In Feature | You may choose to log into your account on a website or through our mobile applications via certain social media networking services, such as Facebook and Twitter (“Social Media Accounts”). By integrating these Social Media Accounts into your account, we are able to offer you more personalized services, but may also collect certain personal information provided in your Social Media Accounts, such as your profile information, email address, profile picture and friend list. If you do not want us to have access to this information, do not utilize the Social Media Account sign-in feature. | We have a legitimate interest in providing alternative sign ins to our users. |
| Surveys | When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s Privacy Notice applies to the collection, use, and disclosure of your information. | We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization. |
| Sweepstakes or Contests | When you participate in a sweepstakes, contest, or other promotional activity, we collect information about you which includes contact information to notify you if you are selected. | We have a legitimate interest in operating our sweepstakes, contests, and other promotional activities. In some contexts, we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws. |
| Website Interactions | We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. | We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud. |
| Web Logs | When you visit our website, we automatically collect certain information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. | We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular. |
Please note, some of the information described above is mandatory for the performance of certain services, and if not provided, you may not be able to utilize or participate in some of our online services or features.
In addition to the purposes and uses described above, we use information in the following ways:
Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase, we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.
To the extent we maintain and use personal information in a deidentified form, we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy our legal obligations.
In addition to the specific situations discussed elsewhere in this Privacy Notice, we may disclose personal information in the following situations:
Some jurisdictions give you a right to make the following choices regarding your personal information:
Please note, not all of the rights described above are absolute, and they do not apply in all circumstances. In some cases, we may limit or deny your request because the law permits or requires us to do so, or if we are unable to adequately verify your identity. We will not discriminate against individuals who exercise their privacy rights under applicable law.
You may exercise the rights described above through our online portal or by contacting us as indicated in the “Contact Information” section below. If you are a California resident, you may also call our toll-free number at 1-888-316-1466. If we refuse to honor a request, you may appeal our refusal by contacting us with the subject line “Appeal.”
Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, email address, telephone number and studio location. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. If you are an authorized agent submitting a request on behalf of an individual, you must attach a copy of a completed Authorized Agent Designation Form indicating that you have permission to act on another person’s behalf.
No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Some of our websites and mobile applications permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.
We retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Notice, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we obtained the information and whether we can achieve those purposes through other means, as well as applicable legal requirements.
As a multi-national company, we transmit information between and among our affiliates. As a result, your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. Nonetheless, where possible we take steps to treat personal information using the same privacy principles that apply pursuant to the law of the country in which we first received your information. By submitting your personal information to us you agree to the transfer, storage, and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States.
We rely on Standard Contractual Clauses established by the European Commission for the cross-border transfer of personal information from the European Union and Switzerland to the United States. We also rely on the International Data Transfer Agreement established by the United Kingdom’s Information Commissioner’s Office, for the cross-border transfer of personal information from the United Kingdom to the United States. If you would like further information related to our use of Standard Contractual Clauses or International Data Transfer Agreement/s, please feel free to contact us using the information within the Contact Information section below.
For your convenience, we may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content to which we link may have separate privacy notices or policies. Please note, we have no control over the privacy practices websites, or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about such third party’s privacy practices.
Our Privacy Notice includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified.
Our websites and online services are not intended for children under the age of 13 and we do not knowingly collect personal information from children under age 16, without parental consent. Children under the age of 13 should not provide their personal information to us.
If you have any questions, comments, or complaints concerning our privacy practices, or if you need to access this Privacy Notice in an alternative format due to having a disability, please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
Waxing the City Franchisor LLC
Attention: Privacy Department
111 Weir Drive
Woodbury, Minnesota 55125
If you are not satisfied with our response, and are in the European Union or United Kingdom, you may have a right to lodge a complaint with your local supervisory authority.
California law requires us to disclose the following additional information related to our privacy practices. If you are a California resident, the following privacy disclosures apply to you in addition to the rest of the Privacy Notice.
| Category of Personal Information | Category of Recipients | |
|---|---|---|
| Disclosures for a Business Purpose | Sharing for Cross-Context Behavioral Advertising | |
| Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers. |
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| Government Issued Identification – this may include social security number, driver’s license number, or state issued identification number, passport number from our job applicants or franchisee applicants. |
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Not Shared. |
| Financial Information – this may include bank account number, credit card number, debit card number, and other financial information. |
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Not Shared. |
| Health Related Information – this may include medical information, mental or physical condition or treatment. | Not disclosed. | Not Shared. |
| Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
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| Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement. |
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| Geolocation data | Not disclosed. | Not Shared. |
| Audio, electronic, visual, or similar information | Not disclosed. | Not Shared. |
| Inferences drawn from any of the information listed above |
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| Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may include signature and physical characteristics or description. |
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Not Shared. |
Effective Date: July 27, 2023
Last Update: July 27, 2023
