FRANCHISE BLOG AND NEWS.

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With nearly three decades in the beauty industry, Summer outlines her journey from starting in a small Denver salon to becoming a part of Purpose Brands. She highlights the importance of maintaining core values, exceptional client experiences, and a career-focused culture for the success of the brand. Summer's insights extend to training programs, community involvement, and leadership principles that contribute to the 93% client satisfaction rating and remarkable franchise growth.

Building a Brand with Summer Vasilas, Co-Founder of Waxing the City

With nearly three decades in the beauty industry, Summer outlines her journey from starting in a small Denver salon to becoming a part of Purpose Brands. She highlights the importance of maintaining core values, exceptional client experiences, and a career-focused culture for the success of the brand. Summer's insights extend to training programs, community involvement, and leadership principles that contribute to the 93% client satisfaction rating and remarkable franchise growth.

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Labor continues to become more and more of a challenge for franchisees, light labor models like Waxing the City become more appealing. Matt Stanton, Chief Development Officer for Purpose Brands, shares insight on the importance of workforce stability and efficiency in franchising. Evaluating how workforce stability impacts the long-term success of each franchise owner, Matt identifies three important pillars: training, retention, and culture.

The Case for Workforce Stability and Efficiency in the Franchise Industry

Labor continues to become more and more of a challenge for franchisees, light labor models like Waxing the City become more appealing. Matt Stanton, Chief Development Officer for Purpose Brands, shares insight on the importance of workforce stability and efficiency in franchising. Evaluating how workforce stability impacts the long-term success of each franchise owner, Matt identifies three important pillars: training, retention, and culture.

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Waxing the City’s proven operation model, premium products, and smooth service give us a leg up in the self-care industry.

How Waxing the City Franchisees are Thriving in the Self-Care Revolution

Waxing the City’s proven operation model, premium products, and smooth service give us a leg up in the self-care industry.

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At Waxing the City, client care is our top priority. That starts with our highly-trained estheticians - our Cerologists. They deserve most of the credit for our amazing 93% OSAT score.

The Career Calling of a Cerologist

At Waxing the City, client care is our top priority. That starts with our highly-trained estheticians - our Cerologists. They deserve most of the credit for our amazing 93% OSAT score.

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Summer Vasilas, Co-Founder of Waxing the City, shares the top 6 brow and lash trends for 2024-2025. At Waxing the City, we pride ourselves on staying ahead of trends and delivering top-notch services that help our clients feel and look their best.

6 Brow and Lash Trends in 2024

Summer Vasilas, Co-Founder of Waxing the City, shares the top 6 brow and lash trends for 2024-2025. At Waxing the City, we pride ourselves on staying ahead of trends and delivering top-notch services that help our clients feel and look their best.

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Find out the top three reasons you should own a waxing franchise and how the franchise team at Waxing the City can help you get

Why Owning a Waxing Franchise with Waxing the City Delivers Strong ROI

Find out the top three reasons you should own a waxing franchise and how the franchise team at Waxing the City can help you get

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Discover the top reasons why you should start looking into owning a health and beauty franchise now and how Waxing the City is the perfect

Now is the Time to Franchise with Waxing the City

Discover the top reasons why you should start looking into owning a health and beauty franchise now and how Waxing the City is the perfect

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Learn more about the 3 ways in which Waxing the City supports franchise owners, including marketing support and training.

3 Ways Waxing the City Supports Franchise Owners Like You

Learn more about the 3 ways in which Waxing the City supports franchise owners, including marketing support and training.

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Learn what key traits our owners bring to their studios and how they help them build their businesses.

We’ve Got New Franchise Owners Covered

Learn what key traits our owners bring to their studios and how they help them build their businesses.

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Learn what key traits our owners bring to their studios and how they help them build their businesses.

How Waxing the City Helps it’s Studio Stand out to Customers

Learn what key traits our owners bring to their studios and how they help them build their businesses.

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Learn what key traits our owners bring to their studios and how they help them build their businesses.

Top 3 Traits of Franchise Owners in the Self-Care Industry

Learn what key traits our owners bring to their studios and how they help them build their businesses.

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